Podcast 38: Are your skincare’s ingredients actually helping your skin?
Let’s be honest there are literally thousands of skincare brands out there vying for your attention. What seems to stand out are marketing slogans people can attach to on an emotional level. Skincare that is cruelty-free, vegan, natural, organic and so on. But the reality is that there are many brands doing this exact thing, so brand ambassadors need to come up with more emotive and driven material.
